Yum Bun
Yum Bun, born from one man's dream in the heart of Los Angeles, is set to redefine taco experiences with its unique creation, the Cheeseburger Taco.
Client
Yum Bun
Year
2024
Category
Branding
This small local eatery is a manifestation of a culinary vision, aiming to captivate the taste buds of locals and visitors alike. The brand was looking for a vibrant logo and packaging design that reflects the fusion of classic American flavors and traditional Mexican street food.
Logo taco shape - the name in itself would make me think of burgers. I needed to show the taco side of the brand - therefore creating the logo shape.
Color palette - the location for this business is in LA, I decided on colors that would appeal to the destination but also feel fitting for a forward moving American Mexican restaurant. Tapping into some shared colors in both cultures. while adding something bright to compliment - overall inviting.
Blending of two culinary cultures/worlds (tacos and more)
icons shown in patterns
